Nike's women's fitness collection thru music & dance with Rihanna & Jamie King

16 Feb '06

3 min read

The Nike Rockstar Workout - Hip Hop is the fourth in a series of dance-based workouts created the past year for Nike by MTV and Emmy Award nominated celebrity director/choreographer, Jamie King.

King has collaborated with some of the country's top artists including Madonna, Jennifer Lopez, Britney Spears, Prince, Christina Aguilera, Mariah Carey, Ricky Martin, Janet
Jackson, Pink and Shakira.

"Dance is his passion, so he's thrilled that Nike continues to embrace dance as a fitness trend with its latest collection and the Nike Rockstar Workout - Hip Hop," said Jamie King, acclaimed director/ choreographer.

"Collaborating on Rihanna's music video to include Nike Rockstar Workout - Hip Hop moves, truly makes this workout 'rockstar.'"

Rihanna released her latest single, "SOS" early for the creation of the Nike Rockstar Workout - Hip Hop music video on nikewomen.com "Making a music video is hard work, but lots of fun, just like the Nike Rockstar Workout - Hip Hop," said Rihanna.

"Working with Nike and Jamie King on his 'SOS' music video was great, and he loves that fans can learn dance moves at nikewomen.com."

"Offering the Nike Rockstar Workout - Hip Hop at 24 Hour Fitness allows them to continue to bring innovative programming to their members," said Donna Meyer, 24 Hour Fitness corporate director of Group Exercise.

"This class gives participants a great workout and the unique opportunity to learn music video-worthy moves from Jamie King and Rihanna."

NIKE Inc based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

Nike Inc

More Nike News... More Fashion News - United States Of America...