Milano Unica reports 15% rise in international visitors

20 Feb '06

3 min read

Milano Unica has demonstrated that working together to achieve a common goal can be the key to success. This factor is even more significant if we consider that it refers to Spring-Summer collections, generally less popular with fairgoers.

In addition, great attention was paid to the event on behalf of the international press (118 publications present), thanks to considerable efforts made by the Foreign Trade Commission (ICE). So far, we are encouraged by the results, even though we realize there is still a lot of work to do. For example, we must be able to intercept clients specialized in the women's clothing sector, from Far Eastern countries in particular.

Milano Unica can be improved to become an essential appointment on everyone's fashion calendar. Last but not least, a closer affiliation with the city of Milan, which, with its cultural and artistic heritage and reputation as an entertainment center, can contribute in reinforcing the relationship with our clients.”

Milano Unica unites five Italian trade fairs that have successfully represented Italian and European textile manufacturers for the past 25 years. Made in Italy fabrics continue to be a focal point of international reference for fine quality production.

Milano Unica

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