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Deluge of retailers return successfully at Pure this year

21 Feb '06
3 min read

Exhibitors were equally enthusiastic, such as Looking Glass who debuted at Pure: “Amazing! We launched on Sunday and the response has been great. All the buyers have been looking for something different, slight vintage but fresh look. We have opened accounts all over Britain, and loads from Ireland and Spain, Italy and Denmark as well as interest from Japan, and one of the major department stores”.

Alan Strang from Chilli Pepper, who regularly shows commented, "Pure manages to bring many new buyers, which we find very interesting. Buyers are coming to Pure to place orders in contrast to other shows where they tend to just browse. There is nothing to compare with Pure. Pure is a good place to see the European brands as well."

The strong transactional element of Pure was underlined by the success of designer label Jean-Charles de Castelbajac new to the show.

Sales Manager, Elizabeth McHale commented: “Pure has a good mix of clientele from the UK and abroad. We have set up new accounts from Saudi Arabia, Kuwait and Italy and have also met many new buyers that we haven't seen at other shows. People come to do business at Pure.”

The next edition of Pure will be during August 6-8, 2006 showing the best womenswear and accessories for spring/summer 07 as well as collections for short order.

Complimentary buyer tickets are available at www.purewomenswear.co.uk.

Buyer Contact Athena Louca – T: 00 44 (0) 207 812 3713, E: Athena.louca@emap.com

Pure is organised by Emap Retail

Emap Retail

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