House of Taylor Jewelry Inc establishes through merger with Nurescell

24 May '05

7 min read

House of Taylor Jewelry has also entered into a license agreement with an entity controlled by Kathy Ireland Worldwide(TM), the multi-faceted Lifestyle Design and Marketing firm, to bring fashion and bridal jewelry to market as Kathy Ireland Jewelry exclusively for House of Taylor Jewelry. This KIWW entity is a principal shareholder and following the merger an additional 1,000,000 shares of common stock may be issued to this KIWW entity based on performance criteria.

Through this license agreement, both companies will combine resources in fine jewelry design and marketing to serve jewelry retailers with an array of unique and traditional designs. Dame Elizabeth will produce jewelry which will range from $3000 to Elizabeth Couture pieces at a price point of more than $1,000,000. The Kathy Ireland Collections will serve as opening to mid tier pricing for House of Taylor Jewelry based on Ms. Ireland's best-selling Style Guides(R). The diverse product will sell in the $200 to $2500 range. Ms. Ireland will lead design direction for her own jewelry collections and serve as Ambassador for House of Taylor Jewelry, all under the direction of Dame Elizabeth.

"I wanted to share the passion and joy that jewelry has brought to my life with other people," said Dame Elizabeth. "This new organization is committed to that effort. Something wonderful is about to happen."

"Dame Elizabeth is a humanitarian, a legend, an icon and an extraordinary business e," said Dame Elizabeth. "This new organization is committed to that effort. Something wonderful is about to happen."

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