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Kohl's provides women's Spring buying trend
23
Feb '06
According to a recent survey conducted by Kohl's Department Store, 76 percent of women cited that adding new spring fashions to their wardrobe helps to reenergize and uplift their spirits.

Buying a trendy new clothing item also ranks high on the endorphin scale.

Similar to eating chocolate or getting a great haircut, women associate positive and energizing attitudes with shopping for trendy clothing.

In fact, 70 percent of women consider buying a trendy item a special treat or reward for themselves but they also stressed the importance of purchasing these items at a great value and in a convenient shopping environment.

"Kohl's objective is to provide great fashions to their customers to help transform the way they look, live and feel," said Jack Boyle, executive vice president women's apparel.

"They are happy to report that the results of their survey reinforce their customer-focused beliefs and fashion ideology."

The survey also revealed that:

-- Whether it's in the form of ruffles, lace, chiffon or floral prints, femininity is key this spring.

The majority of respondents, 58 percent, agreed that spring fashions should have a more feminine look than winter apparel.

-- The most popular fashion accents for spring include feminine touches such as embroidery and beading.

Two out of five women in the Kohl's survey cited these embellishments as their favorite fashion trend for Spring2006.


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