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Stylishness & functionality in car watches

24 Feb '06
3 min read

“You can expect a blend of power, elegance, technology, speed and functionality, and the two Ingenieur models are undoubtedly just a taste of the good things that are to come from this partnership,” observed Gianfranco D'Attis, IWC Brand Manager.

An American engineer from Boston named Florentine Ariosto Jones, established IWC in 1868. The company was one of the first watch manufacturers to recognize the potential of the new and increasingly fashionable wristwatch.

The special position of IWC is rooted not only in history, but also in geography. It remains the only watch factory in East Switzerland to this day. The IWC factory on the Rhine is situated far from the watch making centres of West Switzerland.

Leading impulses for the mechanical watch come from IWC. With its 390 employees, the company manufactures these sought-after pieces. Since the year 2000 IWC has belonged to the watch division of Richemont SA.

Development work at Mercedes-AMG is driven by the pursuit of performance, sporting prowess and individuality. The dynamism and sporty character of these fascinating and unique vehicles catapult them into "pole position" in their respective Mercedes-Benz model ranges.

PRoactive Communications

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