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Reebok to dive for athletic swimwear

24
Feb '06
Reebok will introduce sports swimwear collection for men and women in April 2006.

Reebok has collaborated with Backflips Inc., a swimwear manufacturer, whose brands include Miraclesuit, Magicsuit and the licensed JLO by Jennifer Lopez and Caribbean Joe lines.

Accessories will include swim goggles and caps that will target professional athletes.

Company plans to sponsor some athletes soon.

Athletic-inspired casual swimwear, aimed for active, energetic males, will be sold at sporting goods and department stores.

Casual women's swimsuits will come out by spring 2007.


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