Leisure clothing maker Lotto's HQ welcomes Chinese visitors
25 Feb '06
2 min read
Men's & women's leisure clothing developer LOTTO SPORT ITALIA informed that a delegation from Shenyang Jinde of the Chinese Super League visited the headquarters of Lotto Sport Italia.
Last month Lotto announced its expansion into the Chinese market through the new partnership with Scienward International Holdings and the incorporation of a joint venture company, Lotto China Ltd.
The sponsorship agreement between Lotto China Ltd and the Chinese team was also announced in the same press conference which was hold in Shanghai. As one of Lotto's most important marketing investments in China, this move will support the brand's strategic focus on football.
From 1 January 2006 to 31 December 2008 Lotto will be the Asian club's “Official Supplier and Technical Sponsor”, acting as exclusive supplier of footwear, clothing and accessories used in the matches, training and at functions and events.
On receiving the managers of Shenyang Jinde at the company's headquarters, Lotto President Andrea Tomat presented the first pair of Zhero Gravity, the world's first laceless football boots, which will be supplied to the team in the coming season and worn by some of the key players.
Lotto is focusing to give footwear and technical clothing for football and tennis, also supporting the brand's worldwide leadership with products that are right on the cutting edge in terms of innovation and design.