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Natura 4Q05 registers 28.5% up in gross revenues

27 Feb '06
3 min read

FY05 gross revenues amounted to R$3,243.6 million, 27.7 percent increase Y-o-Y. Of this total, 97.1 percent were from the domestic market and 2.9 percent from the foreign operations, compared to 2.6 percent in 2004. This increase relatively to the total revenues is a result of a good performance in 2005.

As previously highlighted, Cosmetics, Fragrances and Toiletries sector in Brazil grew by 16.5 percent, in the ten-month period of 2005 over the same period of 2004. Natura's higher growth compared to the sector was due to sales channel expansion, up 18.7 percent in Brazil, combined with the continuous process of innovation. In 2005, 156 new products were launched.

The total innovation index, which measures the proportion of revenues from products launched in the last 24 months, was 69.8 percent in 2005, reassuring process vitality.

The company maintains its strategy of concentrating some of its efforts relating to innovation to the development of products that use Brazilian biodiversity as a platform for technological development.

Natura, for its business behavior, the quality of its relationships and its products and services shall become a worldwide brand, identified with the community of people engaged in building a better world through a better relationship with themselves, with the others, with nature of which they are an integrating part, with the whole.

Natura Cosméticos S.A.

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