>>
Home / Knowledge / News / Fashion / Nike appoints Sandy Bodecker as VP of Sport Culture business

Nike appoints Sandy Bodecker as VP of Sport Culture business

03
Mar '06
Footwear major NIKE, Inc announced that executive Sandy Bodecker has been named Vice President, Sport Culture, for the Nike brand, a newly created position designed to drive growth of Nike's sport-inspired footwear, apparel and equipment businesses.

Bodecker will lead Nike's expanding sport culture opportunity, including action sports and skate.

He will have responsibility for strategic leadership and direction, as well as partnering with Nike's product engines and regional management, to grow one of Nike's largest opportunities worldwide.

Bodecker will report to Nike brand President Charlie Denson.

Bodecker, 52, is a 23 year Nike veteran known for successfully building new businesses and creating strong connections with retailers and Nike consumers in new categories.

Bodecker's leadership firmly established Nike as a leading global soccer brand, helping to build soccer into one of the company's top three sports categories with revenues approaching $1.5 billion.

Most recently, Bodecker headed Nike's skate business, driving product innovation and building strong relationships and brand credibility with skate retailers, athletes and consumers.

"Building off of Nike's global strength in sport performance, sport culture is a tremendous growth opportunity for them across all product types," Denson said.

"Sport performance inspires sport culture.

Sandy will bring greater focus and integration totheir evolving efforts over the past few years, enabling us to create more complete and compelling product stories and build deeper relationships with consumers around the world who are inspired by sport."

NIKE Inc based near Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

NIKE Inc


Must ReadView All

Pic: Dreamstime.com

Apparel/Garments | On 22nd Jan 2022

Dhaka, Berlin sign €20.15-mn pact to improve RMG workers conditions

Bangladesh and Germany have signed an agreement to support five...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

UKVFTA brings positive results to bilateral trade: Vietnamese ministry

The recently effective UK-Vietnam FTA has led to positive outcomes,...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

Cambodia approves new projects worth $1.9 bn, including 2 garment ones

The Council for the Development of Cambodia has approved 10 projects...

Interviews View All

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

K Madhavan,

K Madhavan

Established in 2005 by P Manjunath, Peps is India's largest inner spring...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Dr. Ajay Sahai,

Dr. Ajay Sahai

Set up in 1965 by Ministry of Commerce, Government of India to focus the...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Gloria Jeans
Alison Hayes Romania
Gatsby Africa
Hirdaramani International Export Private Limited
Huntsman (Singapore) Pte Ltd
Babyshop
Alix Partners
Boardriders Asia Sourcing Limited
Sportswear Company Spa
Tory Burch Hong Kong Ltd
Vianney Textil Hogar S.A. De C.V.
Bluestem Global Sourcing Limited
Sainsbury's Argos Asia Limited
Desigual - ABASIC, S.A.
SHAHI Exports Pvt Ltd
Seasalt Limited
Amazon China
Rosset ;& Cia Limited
LC Waikiki
Phong Phu international JSC (PPJ)
Brandix Lanka Limited
Permoda(Koaj/Armi/Pronto/Bkul)
Chori Company Limited
Calvin Klein
Groz-Beckert East Asia LLP
The LYCRA Company Singapore  Pte. Ltd
Lululemon Athletica Inc
Sateri (Jiujiang) Fiber Co.,Ltd
Recron Polyester from Reliance Industries Limited
SYNERGIES HONG KONG LIMITED
Truetzschler India Private Limited
NITI Aayog
PVH Corporation
Etam Group Strategy Hong Kong Limited
Decathlon
Lisa S.P.A.
Benetton Group
KIABI
Landmark Group
Walmart
Reiter India Private Limited
Page Industries Limited (Bangalore)
Tommy Hilfiger
MAS Active / MAS Kreeda / MAS Bodyline
Helly Hansen Far East Ltd
Arvind Limited
Abit
The Top Form Brassiere Manufacturing Company Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Aquarelle Clothing Limited
BIMBA ;& LOLA SL
Eastman Chemical Company
J ;& P Coats
Guess Europe Sagl,
THE BOMBAY DYEING ;& MFG.CO. LTD
Rayonese Textile Inc., Division de Culp Inc.
Vardhman Textile Ltd
Cat Tuong Real Estate Group Joint Stock Company
John Varvatos
Varner AS Retail
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Gap International Sourcing Limited
Under Armour Global Sourcing Ltd
Grasim Industries Limited
Maceton Limited
Gokaldas Exports Limited
Target Corporation (MN)
Chico’ FAS
Aramark Uniform ;& Career Apparel, LLC
Tchibo GmbH
Lacoste (Wanchai)
IKEA of Sweden AB
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
T.T. Limited
Green Fibre
OVS Hong Kong Sourcing Ltd.
Esprit Europe Services GmbH
C;&A Sourcing International Ltd
Lifestyle
International Textile Manufacturers Federation
Midas Clothing Limited
KAS Direct Sourcing
G-Star Raw C.V.
Puma
IDH – The Sustainable Trade Initiative
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Restoque S.A.
TESCO INTERNATIONAL SOURCING LIMITED
Sportmaster Ltd.
Asos

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search