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Home / Knowledge / News / Fashion / Benetton & Selective Beauty sign perfumes licensing deal for 28mn EUR running until 2011

Benetton & Selective Beauty sign perfumes licensing deal for 28mn EUR running until 2011

14
May '05
Italian based womenswear, menswear,& childrenswear manufacturer Benetton Group JV with Seleactive Beauty for perfumes.

The Benetton Group has signed an exclusive agreement with Selective Beauty for the development and worldwide distribution, until 2011 with the option of renewal for an additional four years, of United Colors of Benetton perfumes.

The French company is to distribute Benetton fragrances in the most important department stores and specialist perfumeries via dedicated branch offices in the principal markets and via a network of specially selected distributors in the other countries.

The exclusive agreement provides for royalties and marketing investments of approximately 28 million euro. These marketing investments are to be focused on key markets such as France, the US, Italy, Spain, Germany and Great Britain which will have a positive run-on effect in other countries.

Fabrizio de Nardis, Commercial Director of Benetton Group states “Benetton is ready to accelerate its development in the fragrance industry, through this new venture with Selective Beauty, a young, dynamic and fast growing cosmetic company. This partnership will enable us to leverage Benetton global brand awareness and develop it further.”

Corrado Brondi, President of Selective Beauty, states “Benetton's extensive worldwide awareness and creativity, coupled with Selective Beauty's entrepreneurial spirit, focus and international coverage, create a fertile environment for the Benetton brand to become a global player in fragrances”.


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