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adidas India launches a3 Gigaride

06
Mar '06
adidas India Marketing Pvt Ltd, the leading sports performance brand in the world, has launched the a3 Gigaride, a shoe that screams performance and has the technology to back it up.

Developed after five years of research and testing, a3 Gigaride has impeccable style and cushioning and is priced at Rs 8399/-. It is available at select adidas stores across India.

The a3 Energy Management System, a comprehensive midsole cushioning and control system, has been designed to absorb even the fiercest impact.

Every time your foot hits the ground, the a3 Gigaride's a3 cushioning elements store energy like a power cell ultimately creating a chain reaction that cuts response time and powers the foot forward enhancing speed, bounce and durability.

This superior cushioning thus ensures that the shoe meets the specific needs of athletes in different sports.

“The heel to toe cushioning gives an unstoppably smooth ride and the softest landing in its class," says Andreas Gellner, MD, adidas India.

“Concrete, grass, tarmac and potholes, whatever the surface, the Gigaride gives an unstoppable stability. The seamfree technology eliminates the synthetic overlays making the shoe more comfortable and flexible without sacrificing the upper support."

The a3 Gigaride, unlike other one-dimensional shoe technologies, allows each piece to be tuned to a particular need. It offers three important benefits: cushioning, guidance and drives for optimal performance.


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