Interviews
Iconix & Titan JV to design Badgley brand footwear
07 Mar '06
2 min read
Brand licensor Iconix Brand Group Inc announced that it has entered into a license agreement with Titan Industries Inc to design, manufacture and distribute footwear for its Badgley Mischka brand.
The Badgley Mischka Couture footwear collection will initially launch with 40-50 styles of evening shoes, sandals and boots and is planned to be available this Fall/Holiday at high end department and specialty stores that currently carry the Badgley Mischka brand such as Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Nordstrom.
The Bridal collection will launch with 20 styles for Spring 2007 with a similar distribution profile. Both collections will range in retail primarily from $250-$500 with select Couture styles retailing up to $1,000.
The Couture and Bridal collections will be followed by bridge evening and day collections within the next few seasons, which will retail at strategic price points and be available at a broader distribution, echoing the strategies for the apparel collections.
Mark Badgley and James Mischka stated, "We are very excited to present our new footwear collections with Titan Industries as our partner and are excited about the growth potential of both the Couture and the Bridal collections."
"Our customers have been clamoring for gorgeous evening and cocktail shoes, and we are looking forward to addressing our substantial bridal following and offering a fantastic collection for brides-to-be."
"Titan's sourcing and manufacturing capabilities will let us expand the scope and quality of our footwear collections and their sales and distribution abilities will give them tremendous exposure."
The Badgley Mischka Couture footwear collection will initially launch with 40-50 styles of evening shoes, sandals and boots and is planned to be available this Fall/Holiday at high end department and specialty stores that currently carry the Badgley Mischka brand such as Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Nordstrom.
The Bridal collection will launch with 20 styles for Spring 2007 with a similar distribution profile. Both collections will range in retail primarily from $250-$500 with select Couture styles retailing up to $1,000.
The Couture and Bridal collections will be followed by bridge evening and day collections within the next few seasons, which will retail at strategic price points and be available at a broader distribution, echoing the strategies for the apparel collections.
Mark Badgley and James Mischka stated, "We are very excited to present our new footwear collections with Titan Industries as our partner and are excited about the growth potential of both the Couture and the Bridal collections."
"Our customers have been clamoring for gorgeous evening and cocktail shoes, and we are looking forward to addressing our substantial bridal following and offering a fantastic collection for brides-to-be."
"Titan's sourcing and manufacturing capabilities will let us expand the scope and quality of our footwear collections and their sales and distribution abilities will give them tremendous exposure."
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