'Engineered Originals' – casual wear collection by Pepe Jeans
07 Mar '06
3 min read
The shapes and colours add that exquisite look to the entire range. Tunic tops provide the ideal cover up. Jersey's are decorated, dip dyed or embellished, embroidered and appliquéd to give that extra cool factor.
Knits are super light in tunic and vest shapes. Neutral tones of beige, khaki and brown are injected with spicy tones of red, orange and yellow or sun baked tones of pink and lime green. Cooler jewel tones of green, blue and purple balance the colour story.
Portobello Road, London based Pepe has transformed itself to one of the fastest growing jeanswear labels in Europe. The brand today has presence in more than 80 countries across the world. Pepe Jeans was launched in India in 1989.
Denim maker Pepe Jeans emerged as an award winner for the “Best Women's Wear Jeans Brand” at the First Inside Fashion Brands Awards.
The brand was also awarded the “Best Denim Brand” at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance. Most recently, Pepe Jeans won the 'Lycra Most Innovative Brand of the Year' award at Images Fashion Awards 2005.