Fashion retailer Polo Ralph first to design Wimbledon outfit
08 Mar '06
3 min read
The Polo brand will bring to Wimbledon the look of timeless elegance, drawing on their rich history and traditions."
In keeping with the company's recent sports marketing initiative, the Wimbledon partnership is the second tennis Grand Slam tournament where Ralph Lauren will serve as the official apparel sponsor.
Last year Polo Ralph Lauren announced a 4-year partnership with the USTA establishing Ralph Lauren as the Official Apparel Sponsor of the US Open through 2008.
The Polo Ralph Lauren Wimbledon Collection will be sold at select retail stores, including Ralph Lauren freestanding stores, and online at Polo.com.
Additional components of the advertising and marketing campaigns will be announced shortly.
Polo Ralph Lauren's partnership with Wimbledon starts with this year's Championship.
The Wimbledon Championships June 26 to July 9 are attended by 450,000 visitors.
562 million homes across 183 countries watch 7,043 hours of television coverage of the sporting event.
Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances.
For more than 35 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.