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Phoenix Footwear appoints Krista Treide as President

10
Mar '06
Multi-brand footwear, apparel and accessories company, Phoenix Footwear Group, Inc announced the appointment of Krista Treide as President of its recently acquired Tommy Bahama Footwear division.

Ms. Treide joined the Company this week.

As an industry veteran, Treide joins Phoenix Footwear with over 15 years of experience in the footwear industry.

In her most recent position as Vice President at Global Brand Marketing Inc (GBMI), Treide's focus was on design, operations and brand strategies for eight leading brands, including Nautica, Diesel, XOXO and Seven. While at GBMI, she received six awards for design leadership in the Diesel brand.

Prior to joining GBMI, Treide held various positions in brand management, merchandising and sales with major footwear companies, Nike, Inc and Reebok International.

Under her leadership, Nike's lifestyle business unit, Fusion, grew close to 400 percent in just two years.

"They are thrilled to have Krista on board as President of the Tommy Bahama division," told Richard White, Phoenix Footwear's Chief Executive Officer.

"During her distinguished career in the footwear industry, Treide has built a strong skill set that encompasses strategic planning, merchandising, sales and brand management.

They are confident that she is the right person to lead Tommy Bahama in the next phase of its growth."

"She is very excited about joining the Tommy Bahama team and appreciate the opportunity to lead the division," commented Krista Treide.

Headquartered in Carlsbad, California Phoenix Footwear Group Inc designs, develops and markets a diversified selection of men's and women's dress and casual footwear, belts, personal items, outdoor sportswear and travel apparel.

The Company's moderate-to-premium priced brands include Royal Robbins apparel, the Tommy Bahama, Trotters, SoftWalk, Strol, H.S. Trask, and Altama footwear lines, and Chambers Belts.

Phoenix Footwear Group Inc


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