Electronic Retailer HSN appoints Rob Gruen as VP

13 Mar '06

3 min read

Before Meijer, Gruen was President and CEO of Parisian, the specialty Department Store division of Saks Inc, where he developed and implemented a highly successful, comprehensive strategy that emphasized better bra nds, unique products, and greater levels of customer service, thus differentiating the brand's position in the marketplace.

Prior to joining Parisian, Gruen served as Executive Vice President of Worldwide Marketing and Retail Business Development for Warner Bros Consumer Products.

During his tenure at Warner Bros, he was responsible for building long-term profitable brands out of Warner Bros.' intellectual properties through retail efforts of over 3,700 licensees worldwide and the development of strategic promotional plans with third-party partners such as General Motors, MCI and the US Postal Service.

In addition, he established a Retail Business Development team of account executives recognized by retailers as the best in the licensing industry.

His responsibilities also included the marketing and promotional activity for the Warner Bros. Studio Stores and the overall management of both the Warner Bros. online site and the catalogue operation.

Gruen also held executive positions with Foley's, Dayton Hudson Department Stores, Target, and Rose's Stores.

Martens & HEADS! Executive Consultancy conducted the search, which resulted in Gruen's appointment.

HSN, an operating business of IAC/InterActiveCorp (Nasdaq: IACI), originated the electronic retailing concept in 1977 and has since evolved into a global multichannel retailing giant, offering thousands of unique products in fashion, beauty, home, jewelry and electronics.

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