>>
Home / Knowledge / News / Fashion / Brown Shoe joins with Nickelodeon to launch kids footwear line

Brown Shoe joins with Nickelodeon to launch kids footwear line

14
Mar '06
Footwear maker Brown Shoe Company announced that its Buster Brown & Co kids' division has formed a strategic multi-property licensing agreement with Nickelodeon, the number one entertainment brand for kids.

The two companies plan to collaborate to create and launch several lines of footwear based on Nickelodeon's newest television programs.

The first four collections will ship to retail stores in July, just in time for the back-to-school season.

The lines include a full assortment of casual shoes, boots, sport fusion athletic shoes and slippers featuring popular Nick Jr characters from Go, Diego, Go! (for boys) and Backyardigans (girls and boys) for ages 2-6, as well as new girls' fashion brands based on the Nickelodeon shows Unfabulous and Zoey 101.

"This partnership with Nickelodeon enables us to give kids the Nickelodeon brands they know and love in stylish, fun footwear," said Brown Shoe director of marketing and licensing, Todd Murray.

"Their Nickelodeon footwear will be as dynamic and engaging as the Nickelodeon and Nick Jr. shows."

Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world with $4.7 billion in retail sales in 2004, from such properties as SpongeBob SquarePants and Dora the Explorer.

The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does.


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Jan 2022

Supply bottlenecks, high prices, omicron affect growth prospects: ECB

The global economy is on a recovery path, although persisting supply...

Pic: Shutterstock

Textiles | On 19th Jan 2022

Inflation peaks months earlier in Turkey than expected

Turkish finance minister Nureddin Nebati said inflation would peak in ...

Pic: Shutterstock

Textiles | On 18th Jan 2022

Singapore, Bangladesh agree to conclude FTA early

Bangladesh and Singapore have agreed to accelerate the process of...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Extension of RoSCTL to boost textile exports

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Amelia Adey,

Amelia Adey

The KOOKAI Australia and New Zealand story began in 1992 when Parisian...

Richard Armitage,

Richard Armitage

Adaptive Control automates, controls and monitors machines, systems and...

Klaus Bergmann,

Klaus Bergmann

German company Erbatech GmbH develops, designs and manufactures high end...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

 Natacha Defeche, Edana

Natacha Defeche
Edana

Since 1971, EDANA, the International association serving the nonwovens and ...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Target Corporation (MN)
Tchibo GmbH
Bluestem Global Sourcing Limited
KAS Direct Sourcing
Walmart
Cat Tuong Real Estate Group Joint Stock Company
Boardriders Asia Sourcing Limited
Lululemon Athletica Inc
IDH – The Sustainable Trade Initiative
LC Waikiki
TESCO INTERNATIONAL SOURCING LIMITED
Vardhman Textile Ltd
OVS Hong Kong Sourcing Ltd.
Reiter India Private Limited
IKEA of Sweden AB
Etam Group Strategy Hong Kong Limited
Tory Burch Hong Kong Ltd
Arvind Limited

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search