Cosmetic business leader Missha launches new Expedition line for men.
EXPEDITION STORY Missha's Expedition line of products for men combine pure glacial water from the Alps, Phytexcell cucumber and vitamins B1 and C for healthy, clear skin.
Antarcticine a 100% naturally derived glycol-protein from the arctic glaciers promotes collagen growth and elastin formation keeping skin tight and lineless.
Missha has been trying to maximize customer values while minimizing an unnecessary part in the products and distribution channel.
Missha's origins lie in the internet site Beautynet, which was created in the year 2000.