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Raven Moon's co-founder forms new fashion design company
16 Mar '06
2 min read
Raven Moon Entertainment Inc informed that its Co-Founder Bernadette DiFrancesco has formed a new fashion design company for Raven Moon Entertainment Inc called Flaw-Less Designs, LLC.
The first product designed by Bernadette DiFrancesco is a revolutionary new swimsuit for women over 40 called 'Ms. Bzz Swim & Go.'
"We plan to create a revolutionary line of swimsuits that will be manufactured to give women over 40 a flaw-less and more attractive look. Because a woman's body changes as she gets older, the Ms. Bzz Swim & Go patent-pending Flaw-Less Designs swimsuit is the answer for women over 40," said Mrs. Bernadette DiFrancesco.
Mrs DiFrancesco said that sales of women's apparel reached $101 billion in 2005 according to a news release issued by NPD Fashionworld, a division of NPD Group.
"Baby Boomer women, which represent about 40 million women between the ages of 42 and 60 in the US, are the greatest market opportunity today," said Mrs DiFrancesco.
"Baby Boomers are the largest generational demographic in our country today and retailers are beginning to focus on their needs and wants, particularly for the female portion of the market. But female Baby Boomers are still underserved and I believe that there is tremendous potential for Flaw-Less Designs. Our object for the brand is to concentrate all our energies on our target market - it will not be a sideline or brand extension for us."
"Our research shows that women in our targeted age group know what they want and have the means to purchase it. Our strategy is to provide attractive and functional style designed specifically for women over 40 and make it easy for them to buy. We are talking about some exciting marketing opportunities now, and expect to have our first product on the market later this year," said Mrs. DiFrancesco.
Raven Moon Entertainment Inc is a fully reporting public company based in Heathrow, Florida trading under the stock symbol rvmo.OB. Raven Moon is involved with the production of family entertainment programs for television, VHS tapes, DVDs, music CDs, and related toys.
The first product designed by Bernadette DiFrancesco is a revolutionary new swimsuit for women over 40 called 'Ms. Bzz Swim & Go.'
"We plan to create a revolutionary line of swimsuits that will be manufactured to give women over 40 a flaw-less and more attractive look. Because a woman's body changes as she gets older, the Ms. Bzz Swim & Go patent-pending Flaw-Less Designs swimsuit is the answer for women over 40," said Mrs. Bernadette DiFrancesco.
Mrs DiFrancesco said that sales of women's apparel reached $101 billion in 2005 according to a news release issued by NPD Fashionworld, a division of NPD Group.
"Baby Boomer women, which represent about 40 million women between the ages of 42 and 60 in the US, are the greatest market opportunity today," said Mrs DiFrancesco.
"Baby Boomers are the largest generational demographic in our country today and retailers are beginning to focus on their needs and wants, particularly for the female portion of the market. But female Baby Boomers are still underserved and I believe that there is tremendous potential for Flaw-Less Designs. Our object for the brand is to concentrate all our energies on our target market - it will not be a sideline or brand extension for us."
"Our research shows that women in our targeted age group know what they want and have the means to purchase it. Our strategy is to provide attractive and functional style designed specifically for women over 40 and make it easy for them to buy. We are talking about some exciting marketing opportunities now, and expect to have our first product on the market later this year," said Mrs. DiFrancesco.
Raven Moon Entertainment Inc is a fully reporting public company based in Heathrow, Florida trading under the stock symbol rvmo.OB. Raven Moon is involved with the production of family entertainment programs for television, VHS tapes, DVDs, music CDs, and related toys.
Raven Moon Entertainment Inc
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