Jeantex Group enters partnership with Michael Cassel to launch 'LSD' brand jeans
17 Mar '06
2 min read
Jeans maker Jeantex Group Inc has entered into an agreement with Michael Cassel, the former President and founder of the extremely successful 'Von Dutch' line of clothing.
Cassel turned the Von Dutch brand into a household name, making it the 'gotta have it' brand of the 90's.
LSD promises to be the next big thing in the fashion denim world. This premium line is made of the finest Japanese denim, sterling silver buttons and innovative design. The brand has already generated much interest from celebrities and fashion experts alike.
The company expects to generate approximately $2 million in additional revenues from this new line.
Henry Fahman, Chairman of Jeantex Group Inc, said, "We are very pleased to announce our partnership with Michael Cassel and the launching of Leather Silver Denim. We have an incredible opportunity to introduce this brand in specialty stores and department stores throughout the US and abroad."
He added, "Michael Cassel's design and marketing expertise will prove invaluable to us as we continue to grow our store distribution and our capabilities. We remain focused on diversifying our product offerings and will continue to create value for our shareholders as we build our business."
Michael Cassel, owner of the 'Stronghold' brand, commented, "I am extremely excited to be expanding my relationship with Jeantex Group. I look forward to working with the Jeantex Group team to build upon the growth and momentum they've created, sharing their infrastructure and manufacturing expertise to accelerate the reach of this new LSD brand."
Jeantex Group Inc, through its wholly owned subsidiary Jeantex Inc, engages in the design, development, manufacturing, and marketing of consumer products for the apparel markets worldwide. It manufactures and markets new lines of uniquely designed premium jeans, T-Shirts, and accessories under the 'Bone People' trademark and is a majority owner of Yves Castaldi Corp.