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Abazias expands online offerings with new affordable 'non-engagement' line

20
Mar '06
Online jewelry retailer Abazias Diamonds has completed the expansion of online offerings with a new line of affordable, non-engagement jewelry. The new line features something for everyone with diamond stud earrings starting at just $100 a pair to $2,000.

Oscar Rodriguez, Chief Executive Officer said, "Abazias has had increasingly successful sales figures over the past year."

"That financial success has allowed us to expand into what we feel is an area ripe with possibility. It is a win-win situation as fashion jewelry carries the additional advantage of having higher margin on average than our diamonds, and we are broadening our customer base," he added.

The next step for the new line will be the addition of the ready-to-wear Paris Hilton watch line, expected to debut next month. In addition, the new line will also reach a previously untouched demographic, the young male shopper.

Abazias' previous online offerings were restricted to engagement and wedding rings with a small sampling of women's jewelry. The new line includes jewelry designed for men.

Abazias Inc showcases over 70,000 diamonds, valued at over $350 million on its site. Most of Abazias.com's diamonds are GIA, AGS or EGL certified.

Abazias.com offers the 'Couples Diamond(R)' which is required to meet even higher standards for cut, clarity and dimensions. Abazias.com is also a full-service jeweler offering a large selection of settings for stones purchased.

Abazias Inc


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