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Grapevinehill signs pact with McDougall Interactive & the Hodnett Group

Mar '06
Online shoe retailer Grapevinehill Inc has signed agreements with two marketing firms, McDougall Interactive and The Hodnett Group, to further bolster its marketing efforts.

Rapidly emerging as one of the Internet's leading discount retailers of designer shoes, boots, and sandals, Grapevinehill set sales records in 2005, shipping nearly a quarter of a million pairs in 2005.

McDougall Interactive, a Beverly, MA-based interactive marketing firm specializing in search-engine-friendly design, optimization, and pay-per-click advertising will help further the company's online presence with its award-winning search engine optimization tools and interactive marketing.

The Hodnett Group Inc, a North Shore-based strategic marketing and communications firm, will provide broader consumer awareness through traditional public relations and marketing communications support.

Michael Ray, Managing Partner of Grapevinehill, said, "We have spent the past five years building our reputation as the leading supplier of discounted shoes, boots and sandals on the Internet and 2005 was Grapevinehill's best year ever.”

“We were able to double our size, add new high-profile brands such as Bruno Magli, Medium, and Mephisto and were a leading online source for western boots from Lucchese, Frye, and Dan Post. Working with McDougall Interactive and The Hodnett Group will allow us to further increase our brand awareness and grow demand while our management concentrates on growing the business," Ray said.

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