Oliver Proudlock launches T-shirt collection with his mum

15 Apr '13
1 min read

Oliver Proudlock, the young fashion designer primarily known for his role in the UK-based reality television series Made in Chelsea, has launched a new collection in collaboration with his photography enthusiast mother Lena Proudlock.
 
Titled as Carnival '78, the fresh collection has been unveiled as part of the 24-year-old’s contemporary clothing brand Serge DeNimes.
 
Made from hand-dyed 100 percent cotton fabrics, the new line of T-shirts feature the photographic images, taken by Oliver’s mother, of the fun-filled 1970’s Rio carnivals.
 
The desirable unisex pieces include pictures of beaches, dancing girls in costumes and bright street scenes.
 
Founded in 2011, Serge DeNimes specializes in a range of urban t-shirts, sweat shirts, beanies and hats.
 

Fibre2fashion News Desk - India

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