Home / Knowledge / News / Fashion / Ritu Kumar hosts S/S preview at new Mumbai store
Ritu Kumar hosts S/S preview at new Mumbai store
23
Apr '13
The newly opened Ritu Kumar store at Yaari Road, Versova had a buzzing evening as actors Amrita Puri (of Kai Po Che) and Evelym Sharma (of Nautanki Sala) visited the store to view the Spring Summer collections of Garments & Accessories from this leading Indian pret brand.

While Amrita made heads turn dressed in an Aztec printed dress and dressy tassled bag, Evelyn was the cynosure of all eyes in an elegant tunic worn with leggings, an a gold clutch bag, all from the new LABEL Spring Summer line

The new Ritu Kumar LABEL store at Versova, now takes the LABEL network upto 27 stores in India and brings the designers signature textures, prints and silhouettes to design conscious divas in the northern suburb.

Amrita and Evelyn browzed around, checking out the fresh arrivals and taking their pick from a collection of dresses, jackets, tunics, pallazos and vibrant sling & clutch bags.

This Spring Summer, LABEL by Ritu Kumar recreates the magic and simplicity of Art Deco. The collection exemplifies a mastery of graphics with its aesthetic message and is a beautiful mish-mash of feminine creations.Colors such as Coral, red, black, blue, green, pink, yellow and beige form the base of the creation, and the playful yet elegant patterns enhance the uniqueness of each piece

Accessories from LABEL are made in some of the hottest shades this season - chrome yellow, white, black, tangerine and charcoal black, the Aztec and Feather prints, LABEL accessories lend a dramatic character to the look being presented this season. Using the motifs and mood from the Art Deco era, the collection brings to life a contemporary design language that draws inspiration from the art and architecture of the period.

"Both Amrita and Evelyn have carved a nice for themselves in a very short span, as actors of substance who make their own, individual style statement. We are happy to dress them for this visit to Versova and look forward to the ladies shopping here once again", said Amrish Kumar, Creative Director, and LABEL.

Ritu Kumar


Must ReadView All

Pic: IFC

Apparel/Garments | On 15th Apr 2021

IFC to support Haiti in revamping garment sector

IFC, a member of the World Bank Group, is supporting the garment...

Pic: Sorbis / Shutterstock.com

Textiles | On 15th Apr 2021

US textiles & apparel imports down 6.98% in Jan-Feb 2021

The import of textiles and apparel by the United States decreased by...

Pic: Shutterstock

E-commerce | On 15th Apr 2021

Vietnam companies get Amazon boost to turn into brands

The Vietnam Textile & Apparel Association (VITAS) and Amazon have...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search