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Leaders of 200 fashion brands gather at Myntra Brand Meet
Apr '13, India’s largest e-commerce platform for fashion and lifestyle products organised the second edition of its Annual Brand Meet 2013 on 18th April’13. The event saw participation from over 200 brands from the fashion and lifestyle industry, with CEO/MD's of over 60 leading brands.

The second edition of the Annual Brand Meet paved the way for the future of the fashion and lifestyle e-commerce industry, by bringing together partner brands for a day long networking event. The event served as an effective platform to empower participants with intellectually stimulating insights on the potential of this space. is pegged on the path of constant growth with over 500 partner brands and access to 32,000 unique products, making it the largest fashion destination online for Indian youth.

The event kick-started with an insightful keynote address by Nitin Bawankule, Industry Director - Ecommerce, Google India. In addition, two panel discussions were organised comprising of senior industry leaders, and delved on issues affecting the Indian ecommerce space and explore opportunities of future growth. The event was hosted by the gorgeous TV anchor and Bollywood actress, Mandira Bedi.

Speaking on the occasion, Mr. Mukesh Bansal, Co-Founder and CEO, said, “Myntra’s Annual Brand Meet is a one-of-its-kind industry networking initiative that brings together various brand partners under one roof to discuss future growth opportunities in the fashion and lifestyle segment. We are honoured with the presence of senior leaders from over 200 marquee brands and the support we continue to receive from them.”

He further added, “Being the first to enter the current season, full catalogue model, I’m confident that we will continue to scale and further extend our leadership position in the fashion & lifestyle category.”

During the keynote address, Nitin Bawankule, Industry Director, E-commerce, Google India said that the rate at which the e-commerce industry is scaling is significantly huge. He revealed that online transaction of apparel and accessories are likely to overtake consumer electronics this year and more women are expected to shop online.

He also highlighted the huge potential of m-commerce, with 30 per cent of online shopping queries coming from mobile and tablet devices today. This trend is expected to grow to 50 per cent by the end of the year.

The first panel discussion focused on the importance of tier 2 and tier 3 cities and their future potential for the online shopping space. The panel included Sandeep Mukhim, CEO, Proline India Pvt. Ltd.; Sanjay Mehra, MD, TATA International, Wolverine Brand Ltd., Mukesh Bansal, CEO& Co-Founder, Myntra and E S Sudarshan, CEO, India on Time.

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