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H&M uses plus-size model in its new beachwear campaign

02
May '13

Swedish retailer H&M has used a plus-size model in its latest swimwear campaign shoot, proving the growing acceptance of plus-size models into mainstream fashion.

Featuring on the retailer’s US website, the campaign photos show the plus-size model Jennie Runk in the label’s new women's beachwear collection.

The images showcase the beautiful 24-year-old model, who is a size 14, in a range of sexy swimwear ensembles, including one-pieces and bikinis.

Available in U.S. sizes 14 to 24, the fresh range also includes sarongs, beach shorts and dresses.

Founded in 1947, the fast-fashion clothier H&M has business presence in around 43 countries and operates with more than 94,000 employees.

Fibre2fashion News Desk - India

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