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Diet Coke in search of next great fashion designer
May '13
Extraordinary style isn’t limited to high-fashion runways or design studios. Look around any office, college campus or city block and you’ll see people with a passion for fashion and an eye for design getting creative and having fun with their individual style.

To celebrate the spirit of independent stylists and fashionistas everywhere, Diet Coke is launching the second season of its annual Diet Coke Young Designer Challenge – an opportunity of a lifetime for a style maven to become the next great fashion designer. Diet Coke is the number one calorie-free brand and number two beverage in the country behind Coca-Cola.

The brand is inviting creative individuals to submit a Diet Coke-branded T-shirt design inspired by the extraordinary style of its new partner Taylor Swift for the chance to have their original creation featured in all U.S.

Target stores this fall. Fans can submit their design through May 31 at DietCoke.com/DesignerChallenge.

While submissions were only accepted from students at select design schools last year, the fashionable twist in 2013 is that anyone in the U.S. with a creative and inspired idea can submit a Diet Coke T-shirt design.

Adding to the excitement, acclaimed fashion designer Rebecca Minkoff, along with the top creative minds at Diet Coke and Target, will select the winning Diet Coke T-shirt design. The judges will select the top design from a pool of 10 finalists, which will be determined from an online public vote in June.

“The Diet Coke brand is the epitome of style, and I’m delighted to be involved in this unique design challenge as a judge,” said Minkoff. “As someone who took a chance and moved to New York to chase a dream, I can’t wait to join Diet Coke and Taylor Swift to support a young, talented individual in pursuing their own dreams.”

In addition to having his or her design available in the soft drink aisle in all U.S. Target stores beginning September 1, the grand-prize winner also will receive a $10,000 cash prize to pursue creative endeavors, plus a fly-away trip to meet Swift at one of her final U.S. RED Tour stops in Nashville, Tenn., this September.

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