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Gucci provides insight into its new collection Cruise 2014
May '13
For Cruise 2014, the Gucci woman soars towards a sun-soaked horizon. A carefree allure and a modern deconstruction of the House’s Seventies codes.

With her sights set on Rio de Janeiro, Creative Director Frida Giannini envisions rhythmic glamour pulsating to the tide: “A collection of all my getaway essentials, designed for an up and coming Jerry Hall beaming with breezy style.”


Relaxed lines and oversized proportions. Jumpsuits and outerwear belted at the waist like a luxurious nightgown. Tunics paired with masculine, fluid pants for a powerful yet soft attitude. Strikingly feminine overalls and long shirt dresses.

The new kimono gown or the wrap dress with asymmetrical pleats. Informal and everyday, athletic references work their way into the collection with bombers, windbreakers, basketball-inspired t-shirts, maxi shorts.

Sweetheart infatuation outlined by dresses that tie and gather at the bust with a bikini knot, knee-length circle skirts and emphasized waistlines. Sporty above-the-knee dresses recall the ease of a t-shirt while radiating high-energy glamour.

Colors and Materials

Hues evoking a faraway South American sunset. Materials as light as sea foam. Subtle nuances from sand and pearl, to rust and copper, through to ochre yellow, nectarine, nude blush, coral, passion fruit, lagoon green, kiwi and raspberry. Ultra reflective with iridescent silk twill one-pieces, all-over thermosealed crystal embroidery on matching tops and pants, woven lurex.

Lightweight leather undergoes new interpretations with metallic laminations for a laser-cut trench or t-shirt dress. Perforations on a suede bomber. Weightless crepe de chine and warm yet barely there cashmere. The optical tropics of macro paisley prints or stripes.

Culminating with the season’s statement prints: cascades of hearts, parasols, sailboats, and beach balls, for dresses and pant pairings. Lurex polka dot gowns revealing a culotte. Punctuated by embroidered dresses evoking the reflections of fireworks over the ocean.


Safari indulgence. For a soft tactile sensation, supple handbags in deerskin with Bamboo closures give an exotic hint. Matched with the ready-to-wear, hypnotic bags and clutches feature metallic leather laminations, cascade prints or stripes. The infinitely iconic horsebit characterizes harness-style bags as well as high-heel sandals and flats.

Alternating with metallic stiletto sandals or this season’s show-stopping shoes, wedges with ribbon bows at the ankle. Web-stripe leather belts to accentuate the waistline. A new Marina chain necklace and aviator sunglasses with Bamboo detailing. For a glamorously sporty sophistication.


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