Ten iconic styles Britain gave the world

Taken from a V&A study commissioned by the British Fashion Council and written by Keren Protheroe, a PHD alumnus of the History of Fashion course at the Royal College of Art, these ten British inventions seal the UK’s reputation as the global origin of men’s fashion.

The 4,000 word study travels in time, from 1528 to present day, and explores how over the centuries the rules of men’s fashion have been made and broken. 

The study will be accompanied by a condensed menswear heritage map of London and launched at a London Collections: Men photo call on the 18th June by the Mayor of London.

'With London Collections: Men going from strength to strength, this fascinating insight into the history of menswear is a timely reminder of why our city is the capital for men's clothing. Our illustrious heritage is accompanied by craftsmanship, innovation, plus a canny eye on the modern that ensures our designers remain at the forefront of fashion.' - The Mayor of London Boris Johnson

Dylan Jones, Chair of London Collections commented ‘The Study offers a fascinating snapshot into the history and heritage of British menswear that amplifies the extraordinary legacy that we see around us today.’

Caroline Rush, CEO of the British Fashion Council, commented: ‘From the cobbled streets of London to rural Scotland the study celebrates the artistry, skill and excellence that make Britain the natural birthplace of menswear; a legacy that has never waned but instead goes from strength to strength, just look at the British designer brands and emerging talent showcased at London Collections: Men’.

Keren Protheroe, author of London: Home of Menswear, The History & Heritage, commented: ‘For over 300 years, British menswear has been an inexhaustible source of style and innovation. Its spectrum of achievement has provided the clothes to dress every sort of gentleman. This legacy of excellence continues across the globe. Its influence can be seen today on city streets, catwalks and stylish men the world over’.

British Fashion Council