LC: M Online The British Fashion Council will be bringing the highlights of London Collections: Men to a global audience across digital platforms. Daily Q&A sessions will take place on Twitter, with guests including Menswear Ambassador, Dermot O’Leary; British gymnast, Louis Smith and Men’s Health Style Director, Dan Rookwood. Richard James and Oliver Cheshire will take to Instagram, bringing their LC:M experience to followers from the official BFC Instagram account. Members of the public can watch live streamed shows from the TOPMAN Show Space on Sunday 16th June and Burberry will be live streaming its show on Tuesday 18th June.
Fashion Film The BFC, Dazed & Confused and River Island will host an evening of fashion film to celebrate British menswear on Sunday 16th June. Screenings will include River Island’s Design Forum collaboration with T.Lipop; ‘London Collections: Men presents’, a film commissioned by the BFC and directed by Matt Lambert, and Dazed Rise, which will introduce the work of three emerging menswear designers: Elena Crehan, Felipe Rojas Llanos & Nicomede Talavera.
Around Town Customers and consumers will be invited to celebrate LC: M by some of London’s most established retailers. Following a letter from Boris Johnson and Dylan Jones, stores including Harrods, Harvey Nichols, House of Fraser, Liberty and H&M have pledged support with curated menswear windows and in-store displays over LC: M whilst Albam, Benson & Clegg, Edward Sexton and River Island will all offer discounts to LC: M guests.
Sponsors London Collections: Men is supported by American Express; European Regional Development Fund; Fudge; GQ; The Great Britain Campaign; HOM; The Hospital Club; Lavazza Coffee; L’Oreal Paris Men Expert; The Mayor of London; Mercedes-Benz; MRPORTER.COM; Nyetimber; The Radisson Blu Edwardian, London; Rightster; TOPMAN; UK Trade and Investment; Vodafone and The Woolmark Company. Official Suppliers for SS14 include Fashion Monitor and John Lewis.
British Fashion Council