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David's Bridal to launch 'Truly Zac Posen' line in 2014
Jun '13
David’s Bridal, the nation’s leading bridal and special occasion authority, announces their partnership with premier American designer Zac Posen to launch 'Truly Zac Posen', a collection of bridal and social occasion styles.

Infused with Posen's modern American glamour sensibility, the collection will debut in February 2014 in select David’s Bridal stores and online.

“David's Bridal brings shared vision and incomparable expertise in the category," said Posen. "From our first meeting regarding inspiration and design direction, our desire to offer high-fashion, glamorous design at an affordable price-point was clearly in alignment. From there, ‘Truly Zac Posen’ was born.”

'Truly Zac Posen' reflects signature elements of Posen's globally renowned collections. Integrating his mastery of craftsmanship and figure enhancing silhouette, the collection offers the bold sophistication, sexy femininity and distinctive glamour for which he's known. In February 2014, 'Truly Zac Posen' will offer a selection of exceptional bridal gowns in ivory, with a touch of color in portobello, and limited edition social occasion dresses in neutrals and seasonal colors.

As the latest designer collection in the David’s Bridal collaboration portfolio, 'Truly Zac Posen' will continue to deliver seasonal, limited-edition styles throughout the year at an accessible price-point. Steeped in red-carpet and couture inspiration, the glamorous collection addresses the woman who desires to look exceptional and distinctively memorable for the greatest occasions of her life.

“This new partnership with Zac Posen will continue to strengthen our brand’s position as a fashion and trend authority in the bridal and special occasion space” said David’s Bridal EVP and Chief Marketing Officer, Brian Beitler. “His stellar reputation in the fashion industry and innate design talent and aesthetic perfectly compliment David’s Bridal’s current selection. When Zac’s designs are in February, we are confident that ‘Truly Zac Posen’ will find a home in the closets of a broad range of consumers and Zac Posen fans.”

About Zac Posen

Zac Posen is a globally recognized, leading designer of women's fashion, synonymous with a modern American glamour lifestyle. His company House of Z, established in 2001, currently produces a range of products through his Zac Posen, ZAC Zac Posen and Z Spoke Zac Posen labels including women's ready-to-wear, furs, handbags, accessories and eyewear. The collections are found in leading department and specialty stores worldwide including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harvey Nichols, and Seibu.

About David's Bridal:

With more than 60 years of experience dressing women of all ages for life’s special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David’s Bridal stores located across the US, Canada and Puerto Rico

David's Bridal

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