Fashion & Design Festival casting call draws 300 models

-In partnership with Redken, Maybelline New York will present the Open Backstage and the Beauty Bar, which will offer visitors free makeup and hairstyling touch-ups.

Design world

-This year the On Public Benches design competition will return, to invite Montreal designers to take a fresh look at a symbol that is emblematic of the city of Montreal: the park bench. Five offerings chosen by a selection committee will be presented on site, and festival-goers will have the opportunity to vote for the bench they would like to see in their city though Instagram using the hashtag #bancspublic.

-This year, the INBOX Design containers will offer festival-goers a light-hearted and colourful experience giving them an opportunity to play with the most striking innovations in industrial design. Under the artistic direction of Julien Vallée and Eve Duhamel (Royal Bandit), INBOX Design will showcase Canadian design objects in settings inspired by play.

Shopping world

-Some ten boutiques in downtown Montreal will be offering fashion advice, gifts, beauty touch-ups and discounts.

-Pop-up boutiques between Sainte-Catherine and Cathcart Streets will be set up and will offer a golden opportunity to make some exclusive discoveries, from Quebec designers in particular.

Music world

-In collaboration with ELLE QUÉBEC, Ice Cream, Sweet Lemonade will bring together three designers (Pedram Karimi, Barilà and UNTTLD) and three emerging Montreal musical groups (UN, Beverlay and Jef Barbara) on a sunny afternoon.

-The marriage between fashion and music will also be celebrated at a runway show featuring the performance and the music of Random Recipe.

-Festival-goers will also have the opportunity to discover Rock ‘N’ Couture, presented in collaboration with Lisbon Lux Records, featuring Le Couleur, Ryan and DJs Heidy Pinet and French Fox, and Quebec stars who will play every evening in the DJ booth from 5 to 6 p.m.

About the Fashion & Design Festival

The Fashion & Design Festival is an annual celebration of creativity held in downtown Montréal. This unique event offers a varied program featuring fashion shows, multidisciplinary shows, live art installations, musical performances and real-time design.

Over four days and four nights, close to 50 shows will be presented, featuring renowned Canadian designers and leading names in international fashion. Makeup artists, hairdressers, stylists, models and musicians will all contribute to the ambience. A authentic platform of fashion, design, music and shopping trends, this event, created and produced by Groupe Sensation Mode, is the biggest of its kind in North America.

Fashion & Design Festival