Gucci announces first men's flagship opening in Europe

The new shopping destination is surrounded by the Milanese art district’s prestigious galleries, design boutiques, and antique shops.

Boasting a design concept by Creative Director Frida Giannini, the Gucci men’s store spans more than 500 square meters across three floors and features a dedicated area for the Made to Measure program: a personalized, luxury sartorial offering for the modern day gentleman.

Frida Giannini’s innovative store design concept, which employs open space, warm luxurious materials and natural light to spectacular effect, is a departure from traditional codified fashion retail spaces, and paves the way for Gucci’s 21st century contemporary look.

A series of backlit panels with the House’s Diamante pattern lead the way inside the store. Signature Gucci materials of rosewood and ebony are enhanced with the introduction of new elements such as matt light grey marble - exclusively used in Gucci men’s stores – fluted glass, warm brushed bronze, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era.

In keeping with the House’s longstanding commitment to upholding Corporate Social Responsibility & Sustainability standards, Gucci is seeking LEED certification (Leadership in Energy and Environmental Design) for the design, construction and operation of high performance green buildings, for the House’s Brera location.

The flagship radiates a true atmosphere of luxury and features a full range of menswear including ready-to-wear, shoes, luggage & lifestyle accessories, small leather goods, sunglasses, watches, jewellery and fragrances at the ground floor.

On the upper floor, a dedicated space complete with a VIP fitting area showcases the MADE TO MEASURE program together with MADE TO ORDER service for men’s shoes.

Gucci’s MADE TO MEASURE service further advances the House’s philosophy of personalization and signature attention to detail. In addition to offering fabrics from an exclusive selection, the service provides for customizable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.