Gucci announces first men's flagship opening in Europe

Gucci’s Brera store will be the first to offer the capsule collection designed by Creative Director Frida Giannini and Lapo Elkann, conceived as “Lapo’s Wardrobe.” A contemporary statement of classic tailoring, the MADE TO MEASURE “Lapo’s Wardrobe” collection comprises 27 looks – 23 for men and 4 for women.

Painstaking attention characterizes each and every piece, and striking details include exclusive linings, vests, ties, suspenders, and handkerchiefs. The collection includes not only MADE TO MEASURE suiting but also accessories such as MADE TO ORDER leather goods and shoes as well as jewelry.

About Gucci

Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors.

Gucci