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Gucci introduces Made-to-Measure capsule line
Jun '13
Eccentricity and sharp attention to detail underpin Lapo’s Wardrobe, a MADE TO MEASURE capsule collection designed by Creative Director Frida Giannini and Lapo Elkann. A unique legacy meets Gucci’s sartorial expertise to outfit a new gentleman and lady.

Sourcing inspiration from a moment in time when Gucci’s web stripe took on custom colors for luggage orders from select families, these couture designs capture all the facets of today’s jet-set royalty – exuding singularity from head to toe.

The owner of this wardrobe determines every last detail – choosing suiting silhouettes and textiles, to linings, knitwear, shirts, suspenders, ties, scarves, cufflinks, jewelry, shoes, and luggage. The finest of materials come together with dashing colors and exclusive patterns – brought to life by Gucci’s savvy tailors and skilled artisans.

The utmost in Made in Italy expertise, the collection exudes the vibrant creative chemistry between Frida Giannini and Lapo Elkann. Informed by a love for tradition and a passion for risk-taking, their vision translates into an entire MADE TO MEASURE wardrobe: over 80 textiles allow for more than 900 possible combinations between color, fabric, and style.

Each design expresses the duo’s intense research – interpreting a legacy of style with a personal point of view – and a daring, hands-on approach to tailoring. Resulting in MADE TO MEASURE magnetism.

This gentleman’s wardrobe employs two distinctive silhouettes, for single-breasted suits with rounded shoulders and double-breasted options with equestrian detailing. The meticulous workings reveal Giannini and Elkann’s intricate care for details: decorative turquoise silk thread for a delicate contrast, artful hand stitching and manually created buttonholes.

Jackets feature unique cuts accentuating the back. An internal label allows for the owner’s name, date of creation, and the garment’s city of origin. A selection of internal jacket linings include printed silks with never before reproduced patterns from the Gucci archive: whimsical and colorful designs outlining feathers or horse saddles.

Coordinated silk trim matches the foulard linings on collars and double cuffs. Pants employ high-waisted, slim lines and dandy detailing includes pleats, built-in belting, button-up cuffs, and buttons for suspenders.

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