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Buyers from over 100 countries visit Pitti Uomo
Jun '13
The 84th edition of Pitti Immagine Uomo and the 12th edition of Pitti W (Florence, Fortezza da Basso, 18-21 June 2013) ended with the buyer attendance figures confirming the widespread impression of a fair filled with proposals, exuberance and energy: the market responded in a positive and confident way to the extraordinary efforts of the over one thousand brands that focused on quality, research and style, bolstering the expectations of the organizers (Pitti Immagine) and promoters (Centro di Firenze per la Moda Italiana).

“We are truly satisfied – says Raffaello Napoleone, Ceo of Pitti Immagine - once again Pitti Uomo presented a broad and diverse selection of men’s fashion proposals, reserving particular attention for innovation and research: well established Italian brands, an increasingly qualified group of foreign companies committed to research, up-and-coming new brands, young designers, new artisans of fashion, a selection of the most original interpreters of urban and sporty styles – for both the clothing and accessories.

"The media and buyers decreed the success of this edition’s new features: the transfer of Pitti W – the fair dedicated to women’s collections - to the Fortezza, with a constantly crowded Arena Strozzi; Vroom Pitti Vroom, the theme dedicated to motorcycles; the competitions for new talents; the Guest Nation Turkey project; the Pitti Italics presentations (MSGM, Aquazzura and Stella Jean); and the Damir Doma and Kolor runway shows”.

The number of foreign buyers traveling to Florence from over one hundred countries rose by 4.6% compared to the June 2012 edition, and the final total should exceed 7,700. The number of Italian buyers was around the same as for last June, with approximately 10,400 buyers representing almost 5,000 sales outlets. The total number of visitors reached 30,000.

The ranking of foreign markets is led by Germany (904 buyers) and Japan (867), both of which maintained the levels recorded in 2012. There was strong growth from Russia (+14.7%), the United States (+7%), China (+11%), South Korea (+20%), Turkey (+14.7%) and Hong Kong (+63%).

There were significant increases from South East Asia and, in particular, Singapore, Taiwan, Malaysia and Thailand as well as Central Asia (Kazakhstan, Azerbaijan and others) and the Middle East (the United Arab Emirates and Saudi Arabia). The number of Indian buyers also rose.

In Europe, France kept to previous levels whilst there were slight drops for the United Kingdom and Spain (and more marked falls for Holland and Austria). However, a strong recovery could be seen in the buyer figures for Switzerland, Belgium, Portugal, Northern Europe (particularly Denmark and Norway) and even Greece. There were also excellent results for Eastern Europe: the Ukraine, Poland, the Czech Republic and Romania.

With regard to other continents, the news was good for Brazil, Mexico, Colombia,Australia and Morocco.

Pitti Immagine Uomo

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