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Stitch London unveils brands for each of four sections
Jun '13
The newly formatted Stitch London will be launching its first show at the Sorting Office, 21 - 31 New Oxford Street WC1A 1BA. Tuesday 23rd & Wednesday 24th July will see the Sorting Office space transformed into a tradeshow arena hosting some of the biggest contemporary clothing and accessories brands.

The show will unveil its new Womenswear section which boasts a catwalk, nail and champagne bars which will be an exciting addition to the already successful Menswear, Streetwear and Emerging sections. Exciting brands have been unveiled for each of the show areas.

For Menswear we have Armistice, the hotly tipped casual shoe brand bringing its laidback Parisian roots to the UK with a range of lifestyle plimsolls with an urban twist. Abuze London will also be showing, launched in 2001 the brands fascination and obsession for graffiti and street art led it to become one of the U.K’s fastest growing cult underground menswear labels.

The usual high calibre Streetwear brands will be present including Humor; the Danish brand known for capturing edgy trends and breaking tradition to shake up the contemporary menswear market. To The Black, a streetwear brand rooted in street art and urban culture with designs infused with colourful cultural commentary and wry humour will also be showing their much anticipated new collection.

The Emerging section has new, exciting and innovative brands including Blaq Mass, a brand comprised of a group of talented artists and printers who claim “we won’t change your life; we will make you look cooler”. Big British is another emerging brand, dedicated to providing contemporary fashion with a British touch who will be exclusively unveiling their gold edition and platinum leather range at Stitch London.

The excitement surrounding the Womenswear section has meant a host of brands have signed including Ruby Rocks; the brand with a winning recipe of vintage and quirky with a streetwear edge. Their collection shines with vibrant colour palettes and clever design to give a mellow blend of classic modern styling.

A host of influential international media partners will be supporting the show including UK trade bible Drapers; the key to the UK fashion business and Sport & Street, the voice of modern sport and streetwear. The Menswear section will have Menswear Insight the UK’s freshest most innovative business magazine and digital brand for the men’s fashion community and key men’s monthly consumer title Loaded, “for men who should know better.”

The Womenswear area will have online fashion and style platform LDN Fashion and international go-to fashion news site Fashion United as partners. While the Streetwear area has Global Street Art, a platform for street art and graffiti and German based Streetwear Today magazine, a must read for anyone in the current streetwear industry. We will also have lead trend prediction and fashion forecasting site Mudpie and Verge, the free national quality magazine for students and young graduates as official media partners for the Emerging section.

Stitch London

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