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Altaroma brings African fashion to Rome
Jul '13
The partnership between Altaroma and the International Trade Centre, united in a project eloquently entitled Ethical Fashion - “Aid for Trade”, dates back to 2008. An ethical and social vocation that has developed and gathered strength over time.

Ethical and supportive work and entrepreneurship as synonyms of concrete aid to developing countries. Since that time, the scope of the Ethical Fashion project has been broadened, it has taken shape and exists thanks to initiatives that amplify not only ethical but also aesthetic consciousness.

Not only eco-compatible, recycled materials but also creativity, artisanship, inspirations and ideas generated in Sub-Saharan countries to meet European culture.

A forward-looking concept further endorsed at the IHT LUXURY CONFERENCE held in Rome in Autumn 2012. An important moment of connection between the world’s most inspirational fashion designers and luxury business leaders, gathered together to discuss and exchange ideas about the centrality and configuration of the African continent, as a driving force and economic subject of global importance in the macro-global image.

“The promise of Africa, The power of the Mediterranean”, was the eloquent title of the conference at which there was also much talk of the creative inspiration generated by the African continent in general and by the various countries that are a part of it.

A vast microcosm of different creative stimuli, of artisanship, craftsmanship and an enormous work-related potential that with the necessary support and training could suffice to lift marginalized people out of disadvantaged conditions.

“This project gives me a chance to talk about slow fashion, not slow in the sense that it is not capable of meeting deadlines, but slow because it respects the natural times of artisan production, highlighting its quality and uniqueness, thereby laying the foundations for the sustainable future of the value chain associated with fashion.

“It is a question of choice, of information, of diversity and, at the same time, of cultural identity. It concerns all stages: planning, production and consumption. We, ourselves, can initiate the change that we wish to see around us”, declares Simonetta Gianfelici who has contributed to the project by selecting and giving creative directions to the artisans.

Further confirmation that Altaroma represents innovation and culture in all facets of the fashion industry.

Stella Jean

Born in Rome and with Caribbean roots, Stella Jean is a young and talented fashion designer. The former model presented her first collection in July 2011 and won the contest “Who’s on Next” which is sponsored by Vogue Italy and Altaroma.

The refined and precious mood of Stella Jean designs is unceasingly inspired by her multiculturalism, which she translates into her very own, unmistakable style: the “Wax & Stripes” Philosophy”.

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