India : Cbazaar joins 'Lootera' as official online fashion partner

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Cbazaar joins 'Lootera' as official online fashion partner

09
Jul '13

Cbazaar.com after tying-up with several bollywood hit movies as official fashion partner and with Zee TV`s Punar Vivaah and Colors Uttaran and Madhubala as official fashion partner in the international markets has now tied-up with the bollywood movie Lootera as official online fashion partner.

Cbazaar is the only ethnic wear e-store to achieve this feat.

As part of this association, Cbazaar has launched a Lootera collection of saris, blouses and accessories similar to the ones worn by actress Sonakshi Sinha, in this movie.

Says Rajesh Nahar, Founder and CEO, Cbazaar, “Bollywood has inspired Indian fashion for decades and is a big influencer not only in India but in the international markets too. We want to cash in on the growing fan following for bollywood-inspired fashion among women.”

Earlier, Cbazaar had associated with Saheb Biwi aur Gangster, Son of Sardaar, Matru ki Bijlee ka Mandola and Rani Mukherjee starrer Aiyyaa. “These film and TV inspired clothing account for 8 to 9 per cent of our revenues,” says Nahar

Cbazaar.com has launched an exclusive collection under the TV serials too. Customers can now look like their favorite TV stars and get their looks by ordering the outfits inspired from these TV serials. The collection on Cbazaar offers sarees, salwars, lehengas, kurtas, sherwanis and jewelry.

Cbazaar

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