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'Quality of global visitors outstanding' - Bread & Butter
Jul '13
On Thursday evening, 4th July 2013, the 29th BREAD & BUTTER event ended with an internal Closing Party in Sunset Park on the grounds of the former airport Berlin-Tempelhof – the mood was great!


Due to the new visitor regulations, the event just concluded was of course not the strongest in terms of visitor numbers, but a very successful tradeshow for many exhibitors. The quality of the international trade visitors was outstanding.

Karl-Heinz Müller: "Our decision to apply a stronger filter with the new visitor regulations proved to be right. Of course there were unpleasant scenes in the forefront and at the counters."

"BREAD & BUTTER CONNECT was a professional and focused event. The 630 exhibitors appreciated our reform throughout, and were grateful for the high-quality trade visitors. We will continue to work in this sense."


The inclusion of the Bestseller Group, widely discussed in the forefront, also proved to be right; the overlap with the usual BREAD & BUTTER visitors was very high, just as expected. The Bestseller presentation was to the point: the set up in Hangar 1 was outstanding, the trade visitors were thrilled and the competitors impressed. No one can deny Bestseller their market relevance.


Right now, the dominant fashion theme is denim. Denim is back.

BREAD & BUTTER is denim!

Dozens of denim brands provided numerous outfits for the DENIM CONNECTION. BREAD & BUTTER staged them creatively with street models and lifestyle shoots.

Karl-Heinz Müller: "My more than thirty years of experience have shown: always when denim was strong, business was good. For jeans, the brand is more important than for any other piece of clothing; no vertical company can offer this. Wearing a certain denim brand is a clear statement. Therefore, I am convinced that the retail will become stronger again."

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