John Varvatos new campaign features country singer Willie

Photographer Danny Clinch adds, Willie Nelson is classic and timeless. He stands for living your life on your own terms and being respected for it. He will never go out of style. This was yet another great opportunity for our team to work with someone we admire. The shoot showed the strength of the Nelson bond and the film showed the camaraderie and special heartfelt connection between father and sons.

In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons, says designer John Varvatos. Willie is a true American Icon and it runs deep in the bloodline. I am proud to be friends with Willie and his beautiful family.

In the brand‘s Fall 2013 campaign, Willie wears a John Varvatos black Hampton two-button notch lapel tuxedo, white French cuff shirt with wing collar, eyewear and his own boots. Lukas wears a John Varvatos black Austin one-button peak lapel tuxedo, black double-breasted vest, silk micro-polka-dot scarf, blue velvet boots and eyewear. Micah wears a John Varvatos black Hampton two-button notch lapel suit, black dress shirt and pinstripe vest, silver skinny tie with black and white Fleetwood boots.

This latest John Varvatos campaign follows 18 seasons conceived by Yard and photographed by Danny Clinch, all of which underscore the brand‘s affinity for rock n'roll style-makers. Past collaborators include Jimmy Page and Gary Clark Jr., Paul Weller and Miles Kane, Green Day, The Roots, Dave Matthews, ZZ Top, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams and Slash.

John Varvatos