Home / Knowledge / News / Fashion / Russian buyers lead buying contingent at Pitti Bimbo 77
Russian buyers lead buying contingent at Pitti Bimbo 77
Jul '13
The 77th edition of Pitti Bimbo ended confirming the sector’s commitment in responding to international market trends with dynamism and quality.

The attendance figures confirm that around 5,800 buyers came to Florence (compared to 6,200 a year ago), with a total of just under 10,000 visitors.

The performance of foreign visitors was better than that of the Italians, with an expected total of 2,600 buyers (from over 60 countries), representing 45% of the total amount of buyers: whilst Italian buyers were around 3,200, a fall with respect to the 3,500 in June 2012.

Driving foreign attendance were the excellent performances by buyers from Russia (+11%, now permanently at the top of the list of international markets), the United Kingdom (+8.5%), Holland (+5%), Japan (+6%), Switzerland (+10%), and Eastern European countries (Romania, Poland, the Czech Republic, Ukraine and Belarus).

The figures were also good for the Middle East with excellent results for Israel and Kuwait, as well as good attendance from South Africa and Australia.  With regard to the most important European markets, the figures for Germany are confirmed whilst lower attendance is expected from Spain, France and Belgium.

“Pitti Bimbo has confirmed is role as a reference point for international children’s fashion,” says Raffaello Napoleone, CEO of Pitti Immagine. “This sector is characterized by liveliness, experimentation and high manufacturing quality.  These features were evident in the collections of the 460 brands present at this edition, all of which received extremely positive comments from the buyers and international press. Many new ideas were presented both in terms of product as well as marketing and distribution strategies. 

“The final figures will clearly reflect market trends: Italy continues to suffer as it goes through a period of intense restructuring of the retail industry; foreign markets are continuing to drive Made in Italy, particular those countries that have a more robust GDP and are continuing to grow. Generally speaking this was a very positive edition.

“All the most important buyers attended and showed a desire to discover new ideas and make purchases. The exhibiting companies also gave their very best with their collections and presentations. The packed calendar of runway shows and events were very well received, as were the special projects and brands making their debut, with many, high profile names also attending this edition”.

Leading the top 20 foreign countries was Russia (362 buyer), followed by Spain (239), Germany (208), Turkey (133), United Kingdom (129), France (125), Belgium (124), The Netherlands (88), Greece (87), Japan (70), Ukraine (67), China (55), Switzerland (54), United States (54), South Korea (46), Brazil (45), Israel (44), Portugal (43), Austria (42), Poland (38).

Piiti Bimbo

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Kaizad Hansotia, GetNatty

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search