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'Good-looking underwear can be perfect outerwear' - Freya
Jul '13
Freya Lingerie, part of the Eveden Group, design and manufacture fashionable and perfectly fitting lingerie, swimwear and sports bras. The company specialises in offering stylish, supportive lingerie in larger sizes.

Freya’s hotlist has been created to show that good-looking, shapely underwear can sometimes be the perfect outerwear. The selection has taken influence from A-list celebrities such as Beyoncé and Rita Ora, who have been snapped out and about in recent months showing off their crop top and longline preferences.

For those aiming to create a look in the style of Rihanna, Freya recommend their Totally Tartan collection, which is launched this July. Totally Tartan teams up a longline bra with stonewashed hot pants, both featuring some on-trend denim-on-denim touches. The lightly padded half cup bra style offers shape and uplift up to G cup, plus there is a three-button detail on the centre front.

Freya also suggest that women can upgrade the glam factor to Beyoncé standards by matching the brand’s Patsy longline bra with their black high waisted midi skirt. It’s a look that can work for holiday travels or festival style. Patsy boasts a vibrant coral base with golden polka dots – available from a C to a G cup.

For a slightly more casual look, similar to the style-of-choice of Ellie Goulding, Freya suggest the crop top from their Freya Active Swim collection. The built-in bra offers support as the outer layer creates a sports luxe look up to an H cup. As well offering great fit, this crop top complements the current colour blocking trend.

If, like Rita Ora, women are fans of retro fashions, Freya recommend their Freya Active ‘50s style triangle sports bra – a look that could work well when matched with colourful trousers and black blazer. Available up to a K cup.

About Freya

Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras.


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