Home / Knowledge / News / Fashion / Beach times at Mercedes Benz Fashion Week Swim 2014
Beach times at Mercedes Benz Fashion Week Swim 2014
Jul '13
‘Get ready to beat the rising heat in style’ - This statement well reflects the idea behind the ongoing Mercedes Benz Fashion Week Swim at Miami Beach.
The event features all the vibrancy in swim, beach and bath wears, with several renowned as well as upcoming designers presenting their swimwear collections at the show.
Targeting women in the age group of 18-40, L*Space by Monica Wise showcased a beach inspired collection of swimwear highlighting beach shades like yellow, blues and aqua with reversibility and use of lots of sparkles. Also, there were cover-ups and crochet pieces.
New-York based designer Mara Hoffman, who has been named as the Mercedes-Benz Presents’ designer—a prestigious award that demonstrates dedication to the use of quality materials, unique style and innovative design—presented her collection inspired by intricate prints of Southern Asia. The pieces like flirty ruffled bikini top and matching tote created a feeling of intertwined cobras. The collection included blue tank dress, strapless one-piece, rash guard-inspired top and printed pants.
Spanish designer Dolores Cortes, the sole European invited to the show, presented a collection of bikinis, trikinis and swimsuits inspired by jungle and punk culture themes. The collection embracing several interesting cut outs and new shapes, flaunted lot many colours in darker shades of blue, yellow, greens and pink to create a shadow effect. 
Nicolita designer Nicole Di Rocco in her collection inspired by the movie ‘The Search for the Perfect Booty’ featured a wide range of swimsuit bottoms with pieces highlighting curves and booty. The bottoms with Cuban style comprising high-waisted 1940s swimsuits featuring brighter and bolder prints and much use of lace and crochet, offered great fittings.
In its DHL sponsored runway show Agua Bendita showed animal print one-pieces, studded vests and risqué bikinis. 
Australian brand Suboo, known for its outstanding graphic prints, presented a collection inspired by the architecture of Singapore and James Bond girls.
Beach Bunny, a leader in the swimwear industry for its cutting edge styles and innovative designs, showed a range of bikinis highlighting bold colors and sexy image of the wearer, while not compromising on the ease.
Geometric prints and crop tops marked the collection of CM Cia Maritima at the show, while Gottex tried offering a solution for solar-tan in its technology inspired collection.
Oakley presented a sports-inspired collection mainly in stripes.

Fibre2fashion News Desk - India

Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search