Jakarta Fashion Week to begin from Oct 19

Muslim wear will feature as one of the categories on the stage of Jakarta Fashion Week 2014. Muslim fashion has presented a foundational contribution in advancing the Indonesian fashion industry.

By 2015, Indonesia is expected to be the center of Muslim wear in Asia, and by 2025 the center of Muslim fashion in the world. The government also esteems Muslim fashion, with Indonesia Muslim wear exports anticipated reaching 7 percent in 2025.

Jakarta Fashion Week, which one of the main references of global Muslim clothing, continues increasing the quality of its Muslim designers to becoming recognized in international markets. Jakarta Fashion Week believes firmly that expanding Muslim designers' capacities is one of the essential keys.

For that reason, started since last year JFW has been conducting Indonesia Fashion Forward, a program which focuses on developing young designers' capacities. Last year, Dian Pelangi was the young talented designer who represents Muslim wear category. In the growth of Muslim wear industry, Indonesia Fashion Forward 2013 involving two labels of Muslim wears, Nur Zahra and Jenahara.

"The strength of Dian Pelangi, Nur Zahra, and Jenahara are their designs' character is not only favored by women who wear hijab, but also by fashionistas who do not wear hijab daily. With this strategy, their works could be absorbed by the consumers of western countries and compete with other clothing categories," says Diaz Parzada, Creative Director of Jakarta Fashion Week.

"According to specialists from the Centre for Fashion Enterprise in London, who are the advisors of Indonesia Fashion Forward program, the designs of Dian Pelangi with combinations of bright colors meet the taste of consumer in Europe and Middle East.

"The designs of Jenahara fit perfectly with Western Europe and America consumers with their minimalist design and colors in monochromatic palette. Nur Zahra's designs, using organic materials which show natural colors, wholly match Southern European and Japanese consumers."

The creations of Dian Pelangi, Nur Zahra, and Jenahara depicting next year's Muslim Fashion trends will be featured in Jakarta Fashion Week 2014.

Apart from developing the Indonesian Fashion Forward 2013 program, JFW 2014 will hold a Buyers' Room starting on October 16, 2013 in Senayan City. Buyers' Room cooperates with Indonesia Trade Expo which is held by the Indonesian Ministry of Trade on October 16-20, at the Jakarta International Expo, in Kemayoran, Jakarta. With 'Exhibiting Trade with Remarkable Indonesia' as the theme, more than 10,000 foreign buyers and 25,000 domestic buyers are expected to attend this event.