E-tailers look forward to continued growth in menswear

Speaking to fibre2fashion, Clary Jeffrey, co-founder and owner of LoinCloth Los Angeles – an apparel brand based in Hollywood, said, “Over the last few years, we have seen positive growth in menswear and it is definitely going to keep its momentum and continue to grow in e-commerce.”

“Online clothing retailer Gilt went from just an off-shore site to creating a full price menswear store in Park & Bond. Karmaloop, the largest street wear retailer in the US, saw 81 percent growth in revenue in 2011 and menswear e-retailer Jack Threads increased its subscription by over 2 million between 2011 and 2013,” he informs.

According to a research report by Mintel Group, an industry analyst on e-commerce fashion and retail, men are increasingly using different devices to shop online for clothes.

“Men are increasingly using different devices to shop online for clothes, seven in ten still use laptops or desktops to purchase men's clothing. Only a quarter of male online shoppers who own a tablet and one in seven who own a smartphone have used it to pay for menswear,” says, Ms. Tamara Sender, senior consumer analyst.

Talking about the changing trends in menswear retailing, she says, “Men are increasingly spending their money on designer brands and continue to invest in quality items, resulting in ongoing demand for premiumisation in the menswear market.”

Mr. Jeffrey explains, “Going back to culture, a number of today’s most prominent style icons are men, including Sam Lambert, Street Etiquette as well as Grungy Gentlemen, and they have influenced different markets.”

“With the intersection of trends in sales, culture and the internet, we just don’t see the menswear market slowing down anytime soon,” he concludes. 

Fibre2fashion News Desk - India