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Jenny Rose launches new maternity collection
30
Jul '13
Most women think that they have to buy separate clothes during their pregnancy - known as "maternity clothes" - because of their growing belly. Not necessarily the case if you wear the Jenny Rose collection.

Jenny Rose knows that high-style is a must for many expectant mothers, but they also know some budgets can make it difficult to wear and buy new clothes just for a pregnancy. But with Jenny Rose collection, a woman can wear pieces of the collection before, during and after pregnancy, helping keep the budget under control.

The questions that most women ask themselves, as the pregnant baby belly starts to grow, include "now what can I fit into" and "how can I still stay fashionable through the next nine months"? Thankfully, Jenny Rose has created a collection that solves that problem and satisfies the high style, fashionista expecting mom.

Her collection focuses on clean lines and accentuating fabrics and features. Dresses and party wear round out this collection as well as the addition of fold down pants and skirts.

Rose, a mom of three, knows maternity wear inside and out. She explains, “I believe in embracing the pregnant figure and the ‘nine months of style. Every woman deserves to feel really special when she is pregnant.”

Maternity wear has come a long way in the past few decades. Once upon a time smock tops were the norm, with their over-exaggerated buttons, bows and oversized collars. Now, instead of trying to distract the eye from a mother’s naturally growing mid-section, moms of all shapes, sizes, and backgrounds are showing off their bumps proudly.

From A-list celebrities to moms-about-town, maternity designers are constantly bringing new and innovative fashions to expectant mom market.

Founded in 1998, was the first dedicated maternity and transition wear retailer in Dubai and continues to set the standard for quality and fashionable clothing for women ever since it first launched. It is still considered the premier maternity boutique more than 22 years later.

Flynn Creative Group


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