Cortefiel will open stand-alone stores, mainly located in shopping malls around the country. Cortefiel´s first US opening will coincide with the New York debut of the Group’s upper scale brand “Pedro del Hierro Madrid”, who will present its upcoming Spring/Summer 2014 collection during the New York’s Fashion Week in September.
The agreement with Alhokair Gorup confirms an important project within Grupo Cortefiel´s international strategy that includes increasing its presence on large key markets such as the USA. The company expects to open more than 80 stores in a 5 year period, starting through north east coast.
The company´s alliance with the Alhokair group started back in 2009, with the intention to bring the Cortefiel and Pedro del Hierro brands to the United Arab Emirates. This new agreement will now allow Grupo Cortefiel to take the first step towards its internationalization process throughout the North American market.
This is the first time the Cortefiel brand opens a store in the US, however it is not a first for Cortefiel in the country in terms of brand presence, as back in the 60´s and 70´s, the Cortefiel trademark was sold in the most popular American department stores, such as Saks Fifth Avenue, Bloomingdale´s, or Macy´s. Cortefiel was the brand that created Inspector Colombo’s mythical raincoat, as well as President Johnson’s, successor of John F. Kennedy.
The brand also made garments for important actors like Bill Cosby and Robert Culp, featuring in the famous 1965 TV series “Spy”. Since then both actors became loyal customers to the brand. Cortefiel also achieved international recognition, earning awards such as the one given by Esquire magazine in 1961.
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