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Penélope Cruz launches ad for Agent Provocateur's L'Agent
01
Aug '13
After mesmerizing the world with her drop-dead gorgeous looks and flawless acting prowess, the Spanish actress-turned-fashion designer Penélope Cruz has ventured into directing.
 
The 39-year-old beauty has recently directed a promotional video to celebrate the launch of her new innerwear line L'Agent with the luxury lingerie brand Agent Provocateur.
 
Shot in her native town Madrid, the advertisement features Cruze’s dancer sister Monica, Russian model Irina Shayk and a host of other women clad in luxe intimate wear pieces from L’Agent.
 
Jointly designed by Penelope and Monica Cruz, L’Agent’s latest collection will feature nearly 15 styles, which will include a range of delicate briefs and corsets.
 
The line will be exclusively available at Net-a-porter.com, Bloomingdale’s, Harrods, Harvey Nichols, Printemps, El Corte Inglés and La Rinascente from August 2013 onwards.
 
Penelope Cruz had launched the diffusion line, which aims to cater for women of different sizes and ages, with the innerwear specialist Agent Provocateur in October, 2012.
 
Apart from lingerie, the UK-based label Agent Provocateur also specializes in nightwear, swimwear, hosiery products and bed spreads.
 

Fibre2fashion News Desk - India


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