Home / Knowledge / News / Fashion / Penélope Cruz launches ad for Agent Provocateur's L'Agent
Penélope Cruz launches ad for Agent Provocateur's L'Agent
Aug '13
After mesmerizing the world with her drop-dead gorgeous looks and flawless acting prowess, the Spanish actress-turned-fashion designer Penélope Cruz has ventured into directing.
The 39-year-old beauty has recently directed a promotional video to celebrate the launch of her new innerwear line L'Agent with the luxury lingerie brand Agent Provocateur.
Shot in her native town Madrid, the advertisement features Cruze’s dancer sister Monica, Russian model Irina Shayk and a host of other women clad in luxe intimate wear pieces from L’Agent.
Jointly designed by Penelope and Monica Cruz, L’Agent’s latest collection will feature nearly 15 styles, which will include a range of delicate briefs and corsets.
The line will be exclusively available at Net-a-porter.com, Bloomingdale’s, Harrods, Harvey Nichols, Printemps, El Corte Inglés and La Rinascente from August 2013 onwards.
Penelope Cruz had launched the diffusion line, which aims to cater for women of different sizes and ages, with the innerwear specialist Agent Provocateur in October, 2012.
Apart from lingerie, the UK-based label Agent Provocateur also specializes in nightwear, swimwear, hosiery products and bed spreads.

Fibre2fashion News Desk - India

Interviews View All

Headhonchos, Indian textile value chain

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Anshul Sood, Oceedee

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Vasudevan LK,

Vasudevan LK

Epson is a world leader in digital imaging and printing solutions....

Joachim Maier,

Joachim Maier

Switzerland-based Uster Technologies AG is the leading high technology...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search